Santa Expecting ‘Most Efficient’ Holiday, Thanks to Intelligent Automation
December 17, 2019
By Kyle Hoback, Director, Market Enablement
Valued WorkFusion customer Santa Claus tells us he expects Christmas
2019 to be his most efficient ever. As the North Pole finishes Year 3 of its Intelligent
Automation journey, he offered a first-hand look at the transformative benefits
they are experiencing thanks to this technology.
The ‘future of work’ is already changing work
As an early adopter by nature, Santa always looks to pull his
organization forward, but he feels that what’s often discussed as “the future
of work” has already become his current “change in work,” particularly for his
Before automation, many elves spent time focused on manual mouse-click
and keystroke activities like parsing wish list letters from youngsters, processing
birth announcements of new children, and reviewing notes from in-person Santa conversations
across the world.
Now, over 70% of manual effort in his most important
processes has been eliminated, freeing many of his pointy-eared workers to
focus on higher-value activities, such as better mapping strategies between
kids and desired toys, or just simply giving the elves back more free time.
To assess team performance, Father Christmas tracks a
happiness score of all kids served by his workshop. The better the North Pole
team can deliver the toys that kids expect, the higher the score. Projections suggest
this will be the highest year-over-year growth for the happiness score.
Looking inward, St. Nick has used a toy-to-elf ratio to
assess productivity. Recent decades had seen this metric continually
increasing, which indicates elves were busier every year to meet demand. But
for the first time in memory, this year is showing a toy:elf ratio reduction
while the workshop maintains the same output. This means much jollier elves,
with time to play reindeer games on the weekends!
WorkFusion pre-built use cases accelerate adoption in the
Kris Kringle was able to make vast gains with Intelligent
Automation by leveraging WorkFusion’s pre-packaged use cases. Unfortunately for
the bearded one, because he’s in a unique industry he has to customize more
than the typical WorkFusion customer — but he was excited to have a strong
starting point. And his team was still able to leverage some underlying
ExpertBotsTM to expedite time-to-value. A few examples:
Adverse Media Monitoring: Banks have a common use case that emphasizes searching online news sources for reports of inappropriate or illegal activity by customers. While Santa doesn’t typically check for money laundering or financial fraud by children, monitoring news reports for juvenile delinquency has proven useful toward assessing who will get lumps of coal in their stockings.
Verification of Address: Banks have Identity Verification processes that reconcile bank account applications with identity documentation such as passports and address documentation such as utility bills. Santa appreciates this address documentation element of this process: Each wish list letter has a return address, and elves need to match the name and address with what’s on file (in case someone has moved to a new house). Now, it’s highly automated.
Sales Order Updates: In enterprise supply chain activities, sales reps often will email their order changes to an operations team to update CRM and ERP systems. Santa doesn’t have sales reps, but he does have children sending emails and Twitter posts about desired toys. It’s very helpful for this data to be ingested automatically.
Intelligent Automation is Santa’s core AI strategy
Primarily, Mr. Claus likes being impact-oriented. He is able
to emphasize metrics that focus on overall impact, such as effort reduction.
This stems from the end-to-end nature of Intelligent Automation, which leverages
many automation capabilities to address the full scope of work.
In addition, the man in red appreciates keeping his true
focus on the data of his operation, rather than just automation of systems. He
has been incrementally improving upon systems integration over the years, but
with a new focus on automating with data tied to decision work, he’s seen
powerful transformations in his worldwide operations.
We look forward to Christmas 2020 — and an even further
scaled automation program up at the North Pole!